Advertising is needed to have a successful restaurant. Owners are always searching for new and upcoming strategies that will advertise their restaurant effectively. Print and in-house advertising is great and effective. However with the increase in internet usage, restaurants need to advertise online in order to reach out to more customers. Along with the text and photo advertisement, videos are surfacing as the newest online marketing craze.
According to a comScore, the average internet user watches around 186 online videos a month ranging from news clips to entertainment. Videos bring together both video and audio to get consumers interested in a way that other methods cannot. Video advertising has the ability to put a face, voice, name, and personality to your restaurant which in turns gives it more of an appeal for customers.
Making videos advertisement for your restaurant is not as intimidating as it sounds. Affordable cameras and easy-to-use video editing software allows videos to be used by restaurants of all sizes.
There are several ideas or aspects of your restaurant that you can include in your videos:
1. Showoff Your Employees: Introducing employees is a great idea for small businesses. Employees could say who they are, what their job is at the restaurant, and what they like most about working there. This forms a connection between your restaurant and your diners and shows them who your employees really are.
2. Customer Testimonials: Ask your loyal customers to be in a customer testimonial video. These testimonials create an at-home feel for viewers by using real people and their experiences.
3. Make a Demonstration: Videos are great because they let you show all kinds of things to your customers. If you own a Pizzeria, for example, you could make a video showing how your pizzas are made-something you cannot do with just text.
4. Give a Tour: Film a video tour of your restaurant. Provide shots of the front and also of the back where diners do not usually get to see. This will make your customers more comfortable because they will know where their food is coming from.
Be sure to keep things simple. Just stick to one topic or idea per video. Make sure the person in front of the camera in your video is relaxed and comfortable behind the camera. Your video should be informal and casual. Try not to read off notes for the duration of the video. Take the time and practice what will be said so it sounds natural. Anything longer than four or five minutes will most likely lose the audience’s attention, so keep your video brief and to the point.